If you fly at all, you might be familiar with Southwest Airlines. They function on the business premise that they’re not making money unless their planes are in the air. At Zeeland Lumber & Supply, we’re bringing that same line of thinking to our fleet of vehicles. Focusing on better execution over the past few years, we made the decision to implement a GPS tracking system in our delivery vehicles so we could better apply that business model and offer our clients the best delivery service possible. In fact, when it comes to delivery, we like to say that we want to be “boringly reliable” for our customers!

How does GPS tracking provide service excellence to our clients? We’re so glad you asked. Here are just a few of the reasons we implemented GPS truck tracking, and why it matters for you:

Monitor Truck and Driver Activity

GPS tracking allows us to monitor truck and driver activity. We can easily see when trucks are idle, for how long they’re idle, and where. We can also monitor safe driving practices like heavy braking, swerving, and more. These primary functions of GPS truck tracking all work to ensure that we’re keeping our drivers safe and that we’re hiring the best drivers for the job. Better, safer drivers contribute to a healthy business, which means we can offer you delivery value, and ensure your products always get to you safely and in perfect condition.

Improve Overall Dispatch Efficiency

Another great benefit of GPS tracking is that it allows us to see where every truck and vehicle is at all times. We make sure we’re keeping as many vehicles on the road as possible, at all times. When our entire fleet is on the road, we’re cutting down on delivery costs and time. An added benefit is being more nimble — we can divert a truck that’s near your site for a credit or pick up a needed product from a vendor in sudden change scenarios.

We Know Where Your Supplies Are At All Times

Never worry about a missed shipment. If something happens, like inclement weather or a bad accident on a major highway, we’ll know about it in real time, and we’ll be able to let you know about it too. GPS tracking our trucks means we can keep a close eye on your products, ensuring they get where they need to go, exactly when you need them.

Data-Based Decision Making

The big-picture benefit of GPS tracked trucks is the data that tracking provides us. As a company, we keep track of every route our trucks make. This collected data provides us with powerful information we can use to make future decisions. By analyzing GPS tracking data, we can easily see where we need additional trucks, where we might be wasting fuel, and how we can better improve our service for our clients. By collecting data on every truck delivery route, we’re collecting information that helps us make better business decisions for ourselves and for our clients.

At Zeeland Lumber & Supply, our goal is to provide our clients with the best possible service, from product and industry knowledge to estimating and value engineering to component manufacturing to on-time and complete deliveries. Because we know that when all of our trucks are on the road, our clients are getting the products they need when they need them.

If you’re interested in learning more about our GPS tracked trucks, our data-based business decisions, or even just the products we supply, please get in touch! The Zeeland Lumber & Supply team members would be happy to help answer any questions you might have.

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